Measure the results of a campaign

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Video Tutorial

Step-by-Step Instructions

  1. Launch FireMail by clicking on the "Launch FireMail" button at the top right of the page on http://www.firemailmarketing.com
  2. Log in using your details for your license
  3. Click on the navigation button titled "Charts" on the bar at the top of the screen
  4. Click on the chart titles in the menu on the left of the screen
  5. Drill down to individual campaigns, messages, and variations by clicking on them in the menu on the bottom of the screen. Compare different statistics to determine what works best for your goals. You can go back and forth by using the "next" and "previous" buttons. You can also drill back up by clicking on items in the breadcrumb trail in the middle of the screen.
  6. Filter based on prospect tags and date range by clicking on the funnel icon near the top left of the screen underneath the navigation menu. Evaluate the return on each tag to determine if you have met your required return on investment.
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